Gruen Sweat

Gruen Sweat

2012 · Talk · 1 Season · 4 Episodes · 8.0

The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.

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Episodes

Season 1
E11. Episode 12012-07-25Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.E22. Episode 22012-08-01This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.E33. Episode 32012-08-08This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.E44. Episode 42012-08-15This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?

Cast

Wil Anderson
Wil Anderson
Self - Host
Todd Sampson
Todd Sampson
Self - Panellist
Russel Howcroft
Russel Howcroft
Self - Panellist

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