The Merchants of Cool

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

2001 · Documentary, History, Music · 0h 55m · 7.5

A documentary on the marketing of pop culture to Teenagers.

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Cast

Douglas Rushkoff
Douglas Rushkoff
Self
Christina Aguilera
Christina Aguilera
Self
Greg Berlanti
Greg Berlanti
Self
Jessica Biel
Jessica Biel
Self
Adam Carolla
Adam Carolla
Self
Fred Durst
Fred Durst
Self
Malcolm Gladwell
Malcolm Gladwell
Self
Carson Daly
Carson Daly
Self
L
Lewis Goldstein
Self
Shaggy 2 Dope
Shaggy 2 Dope
Shaggy 2 Dope
B
Brian Graden
Self
Tom Green
Tom Green
Self (archive footage)

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